{"id":609,"date":"2025-08-22T16:43:17","date_gmt":"2025-08-22T14:43:17","guid":{"rendered":"https:\/\/www.jadestudio.fr\/?post_type=portfolio&p=609"},"modified":"2025-08-22T16:43:17","modified_gmt":"2025-08-22T14:43:17","slug":"lespace-lavazza","status":"publish","type":"portfolio","link":"https:\/\/www.jadestudio.fr\/index.php\/portfolio\/lespace-lavazza\/","title":{"rendered":"L’espace Lavazza"},"content":{"rendered":"\n
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Pour le Festival International de Jazz de Montr\u00e9al, Lavazza voulait une activation conviviale et ludique imagin\u00e9e comme une parenth\u00e8se ensoleill\u00e9e dans l\u2019effervescence du festival. Les festivaliers \u00e9taient invit\u00e9s \u00e0 se mettre en sc\u00e8ne dans un grand cadre photo fa\u00e7on \u201csouvenir de vacances\u201d, accompagn\u00e9s de Luigi, la mascotte robot de Lavazza. Cette mise en sc\u00e8ne cr\u00e9ait une photo personnalis\u00e9e qu\u2019ils pouvaient emporter, avant de recevoir un petit sac de caf\u00e9 \u00e0 savourer chez eux.<\/p>\n\n\n\n

L\u2019exp\u00e9rience se prolongeait sur la terrasse Lavazza : un espace chaleureux o\u00f9 le public pouvait profiter du concert tout en d\u00e9gustant des boissons au caf\u00e9. Une mani\u00e8re de vivre la marque \u00e0 travers les cinq sens, en associant la convivialit\u00e9, le plaisir gustatif et la passion musicale. <\/p>\n\n\n\n

En m\u00ealant humour, g\u00e9n\u00e9rosit\u00e9 et hospitalit\u00e9, cette activation a permis \u00e0 Lavazza de renforcer sa proximit\u00e9 avec le public et d\u2019incarner son univers autour du partage et de la joie de vivre.<\/p>\n<\/div>\n\n\n\n

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Montr\u00e9al, Festival International de Jazz de Montr\u00e9al \u2014<\/strong>juin 2025<\/strong><\/p>\n<\/div>\n\n\n\n

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Client : Lavazza<\/p>\n\n\n\n

Mandat : Conception, design d’espace et design graphique.<\/p>\n\n\n\n

Production : D360<\/p>\n\n\n\n

Cr\u00e9dits photos : Vincent No\u00ebl<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Pour le Festival International de Jazz de Montr\u00e9al, Lavazza voulait une activation conviviale et ludique imagin\u00e9e comme une parenth\u00e8se ensoleill\u00e9e dans l\u2019effervescence du festival. Les festivaliers \u00e9taient invit\u00e9s \u00e0 se mettre en sc\u00e8ne dans un grand cadre photo fa\u00e7on \u201csouvenir de vacances\u201d, accompagn\u00e9s de Luigi, la mascotte robot de Lavazza. Cette mise en sc\u00e8ne cr\u00e9ait […]<\/p>\n","protected":false},"author":1,"featured_media":610,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"page-projet","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"portfolio_category":[10,9,11],"portfolio_tag":[],"class_list":["post-609","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-design-espace","portfolio_category-design-evenements","portfolio_category-design-graphique"],"_links":{"self":[{"href":"https:\/\/www.jadestudio.fr\/index.php\/wp-json\/wp\/v2\/portfolio\/609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jadestudio.fr\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.jadestudio.fr\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.jadestudio.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jadestudio.fr\/index.php\/wp-json\/wp\/v2\/comments?post=609"}],"version-history":[{"count":1,"href":"https:\/\/www.jadestudio.fr\/index.php\/wp-json\/wp\/v2\/portfolio\/609\/revisions"}],"predecessor-version":[{"id":617,"href":"https:\/\/www.jadestudio.fr\/index.php\/wp-json\/wp\/v2\/portfolio\/609\/revisions\/617"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jadestudio.fr\/index.php\/wp-json\/wp\/v2\/media\/610"}],"wp:attachment":[{"href":"https:\/\/www.jadestudio.fr\/index.php\/wp-json\/wp\/v2\/media?parent=609"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.jadestudio.fr\/index.php\/wp-json\/wp\/v2\/portfolio_category?post=609"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/www.jadestudio.fr\/index.php\/wp-json\/wp\/v2\/portfolio_tag?post=609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}